Be There - Level Up Campaign
In recognition of Canadian Mental Health Week, Jack.org has launched a national campaign promoting their youth mental health resource Be There, which aims to give young people the tools they need to support friends experiencing mental health issues.
Roles: Creative Director, Supervising Producer, Writer
Be There - Level Up Campaign
The new campaign includes a series of online videos that show young people unlocking video game–style achievements for practicing skills like checking in on a friend, being an attentive listener, and not trying to fix a friend’s problem by giving unhelpful advice.
Roles: Creative Director, Supervising Producer, Writer